Top news
BBDO Chicago Welcome Event
BBDO Chicago hosted a welcome event to celebrate all Chicago employees moving into a shared space. The event kicked off with balloons, BBDO branded décor and cookies, an all-agency meeting that introduced the leadership team, an agency community fair, and swag of course!
Terminex Makes Pest Control Sing with Musical ‘Ahhh’ Campaign
Terminix is reminding homeowners what true peace of mind sounds like with its new “Ahhh” campaign, designed to transform the way homeowners think about pest control. The national campaign that puts prevention first strikes a chord by turning the brand’s signature "AHH!" mnemonic into a joyful anthem of home protection.
Instacart’s Super Bowl Teasers Pair Ben Stiller and Benson Boone as an Unharmonious Duo
Instacart returns to the Super Bowl with its second consecutive spot. Directed by Spike Jonze, and created in partnership with Local Produce and McCann, the spot uses a 70s’ era look and feel (combined with a little silliness) to promote Instacart’s new preference picker product feature.
Oikos Goes All-In on Streaming for Its Seventh Super Bowl Ad
Oikos returns to the Super Bowl with its seventh consecutive spot. Derrick henry and Kathryn Hahn star in the spot set within San Francisco’s legendary hills, the ad delivers a humorous and inspiring take on finding strength when facing life’s uphill battles. The creative was developed in partnership with BBDO, while teaser content was produced by Danone’s in-house team.
When Spokescandies Become Superheroes: M&M’s Enters the Marvel Universe
M&M’s is stepping into the Marvel universe with a new global collaboration. At the center of the campaign are the M&M’S Spokescandies, who take on the roles of iconic Marvel characters in a playful twist on superhero stardom. Throughout 2026, the M&M’S x Marvel collaboration will continue to evolve with additional content drops.
Jennifer Neumann, BBDO Chicago President, is the Chicago Advertising Federation Woman of the Year!
The Advertising Woman of the Year Award (AWOY) has recognized outstanding leadership by a Woman in the Chicago Marketing Community since 1958. One of the oldest and most prestigious annual awards celebrated by the Chicago Advertising Federation, the AWOY recipient has made innovative contributions to the advertising profession, worked towards raising the standards of the advertising profession, and supported others in the industry through professional, civic and community activities.