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Paris Hilton to give away 1 billion Hilton points spotted in paparazzi pics
Hilton is launching a large-scale Hilton Honors Points giveaway in whimsical style—by suggesting Paris Hilton has a stash of 1 billion of her own to dole out.
EXTRA Gum Wants to Own the Small Reset
As EXTRA GUM launches ‘Chew Into It’ and new character Chewbert, BBDO helps the Mars brand turn gum into a pocket-sized ritual for focus and presence. LBB’s Tará McKerr catches up with the brand and agency to find out more.
M&M’s gamifies ‘Love Island USA’ viewing experience as series partner
The Mars-owned brand will release limited-edition Play Along Packs that include game boards and candies marked with popular phrases from the show.
Dove Men+Care Helps Football Fans Get World Cup Ready
BBDO Chicago campaign taps into one of the most iconic stadium chants in sports to encourage fans to care for their skin like they care for the game
Grand Clio Winners Celebrated for Creativity at 67th Awards Ceremony
BBDO Chicago won two Grand Clios in the Public Service for: Branded Entertainment & Content and Culture & Influence for Change the Ref's “The Final Exam.”
Inside Change the Ref’s Grand-Clio-Winning ‘Final Exam’
You can’t really know what kids and teachers endure during a school shooting until you’ve raced down the harrowing halls in their shoes or hidden behind desks, praying the threat will pass you by. That notion informed “The Final Exam,” a playable experience from nonprofit Change the Ref. Launched in late 2024, the game simulates the horrors young people and educators face all too often.