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EXTRA found its own name in a football rule and invented a new history for it
The Birth of Extra Time campaign imagines how extra time got its name, placing the absurd story among confused players, a 19th-century referee and the mascot Chewbert.
BBDO’s 2026 Cannes Contenders
LBB shares the network's hopefuls for Cannes Lions 2026, including work for McDonald's, Pepsi and Mercedes
Chicago adds awards as Cannes Lions honors Entertainment and Craft
BBDO Chicago appeared in the Entertainment Lions winners list alongside McCann New York and Local Produce San Francisco for “For Papa!” for Instacart, which won a Bronze Lion.
Cannes Lions opens with Chicago in the creative brand mix
BBDO Chicago is among the first agencies to appear on a Cannes Lions 2026 shortlist, earning a Creative Brand Lions nod for “Creativity From Soil to Snack” for M&M’s. The work is listed with Mars Wrigley in Newark, giving Chicago representation in the inaugural year of a category built around the systems, cultures, and capabilities that help brands make world-class creative work more consistently.
Paris Hilton to give away 1 billion Hilton points spotted in paparazzi pics
Hilton is launching a large-scale Hilton Honors Points giveaway in whimsical style—by suggesting Paris Hilton has a stash of 1 billion of her own to dole out.
EXTRA Gum Wants to Own the Small Reset
As EXTRA GUM launches ‘Chew Into It’ and new character Chewbert, BBDO helps the Mars brand turn gum into a pocket-sized ritual for focus and presence. LBB’s Tará McKerr catches up with the brand and agency to find out more.