Top news
Grilling Time Becomes Quality Time in Kingsford Campaign
In a fast-paced, digitally driven world, it’s easy to overlook the small moments that matter most. With its new 'Savor It' campaign, Kingsford is encouraging people to slow down, be present, and reconnect - Bringing loved ones together around the simple ritual of grilling.
Kerrygold Wants the World to Celebrate St. Patrick’s Day ‘The Irish Way’
Created by BBDO Chicago, the social-forward campaign invites the world to discover authentic Ireland and enjoy food ‘Made the Irish Way’, from JP McMahon’s Michelin-starred dishes to the humble crisp sandwich with Stranger Things’ Amybeth McNulty
Fresh Step Campaign Honors Crazy Cat People
Fresh Step has reintroduced itself with a bold new brand relaunch that leans directly into a cultural truth: what the world calls 'crazy cat people' behaviour is actually uninhibited, unapologetic love.
Ad Woman of the Year, Jennifer (Perkins) Neumann, was honored at the Chicago Advertising Federation ceremony.
Ad Woman of the Year, Jennifer (Perkins) Neumann, was honored at the Chicago Advertising Federation ceremony. Jen was recognized for her exceptional leadership and lasting impact on the industry, celebrated alongside this year’s Chicago Advertising Rising Stars.
Ad of the Day: Orbit and Extra recruit goat & Bonnie Tyler to beat spiraling thoughts
From OEFY, the Mars chewing gum brand that incorporates Orbit, Extra, Freedent and Yida, ‘Total Overthink of The Head’ is built around a parodic version of Bonnie Tyler’s 1983 power ballad ‘Total Eclipse of the Heart’. In it, a piano-playing goat accompanies a series of high school students singing rhapsodically about their daily anxieties (“50 posts and only one like from Phil”).
‘Protect the Peanut’ mini-doc shows the science behind fixing Peanut M&M’s
From soil to snack, a new M&M’s mini-documentary spotlights a peanut makeover that was years in the making.