DO
THINGS
Instacart
Just How You Like
Instacart’s new campaign puts personalization front and center—brought to life through three distinct musical parody performances. Launched March 24, the work spans OLV, radio, podcasts, and social.
Developed by BBDO Chicago and directed by Kate Hollowell of Epoch Films, the campaign showcases a new feature that lets customers share detailed preferences—so shoppers can select deli meats, seafood, and produce exactly the way they like them.
